In many industries today, there is an increasing need for trained professionals. The same is true for the field of floral design. Those who have business skills, horticultural knowledge and communication or “people” skills are in demand by employers throughout the floral industry. Segments of the floral industry include the retail florist, the wholesale florist and the grower. Some of the more well-known traditional positions include the floral designer, the wholesale salesperson and the crop production supervisor.
Floriculture offers many specialised occupations that require various levels of education and experience. Other floral industry occupations, those at the retail, wholesale and grower levels are also covered.
In the retail flower industry, there are three areas of employment opportunity for a floral designer: shop owner, shop manager and shop employee. The intellectual understanding of floral design principles and techniques as well as developing practical working skills as a designer are essential to the individual who chooses professional floral design as a career goal. Once an individual moves beyond the design responsibility into shop management or ownership, then marketing, business management and people skills are mandatory.
Each area of opportunity for a professional floral designer requires different credentials. A solid base of knowledge in the principles and techniques of floral design provides the foundation for skill development. Then, experience is the pivotal factor that opens the door to opportunity. Today’s floral design business is indeed full of opportunity. Since it is also competitive, there is much that an individual must know before he/she can hope to enter this profession and gather work experience.
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