|
Improve your business management skill and knowledge with a DCA Home Learning HND Business Course. In business, a professional qualification can fast track your career and with DCA Home Learning you can gain an HND in Business and choose to specialise in Marketing, IT, Accounting or HR Management. Courses with DCA Home Learning are more flexible than traditional HND courses or HR management courses.
With DCA home learning you study at your own pace from the comfort of home. Unlike most business courses or HR management courses, DCAs HND in Business covers many different elements of business to better prepare you for a career in business and people management. Courses include all materials and study support from our student advisory service. Get started on your HND in Business today and enrol with DCA Home Learning today!
|
Once you have completed your HNC in Business you will have achieved the first 12 credits towards your HND. If you choose to specialise in Marketing you will cover the following:
(Modules 1-5 lead to the HNC) Module 6 consists of 2 SQA units each bearing 1 credit.
Unit 1: Market Research Theory
This Unit is provides an understanding of the key theoretical concepts and ideas underpinning marketing research. The main skills the unit covers are:
Explain the basic concepts and terms of marketing research
Select and justify an appropriate qualitative research technique
Design appropriate research instruments
Select and justify an appropriate sampling technique.
Unit 2: Market Research Applications
This Unit is designed to enable you to apply marketing research applications. At the end of the unit you will be able to:
Conduct a qualitative research project
Plan a research survey
Process a research survey.
Module 7 consists of 2 SQA units each bearing 1 credit.
Unit 1: Marketing Practice: An Introduction
The Unit is about evaluating the marketing effort needed to achieve an organisations objectives. At the end of the unit you should be able to:
Explain the product decisions of an organisation
Explain how an organisation makes pricing decisions
Explain the distribution decisions of an organisation
Explain the external marketing communications of an organisation.
Unit 2: Developing Skills for Personal Effectiveness
This unit is designed to enable candidates to develop the knowledge, skills and attributes which underpin personal effectiveness. The main skills the unit covers are:
Developing self awareness and their use of personal skills
Demonstrating an understanding of effective approaches to stress management
Developing and apply a range of interpersonal skills for effective working with others.
Module 8 consists of 1 SQA unit which carries 1 credit.
Unit 1: Statistics for Business
This unit covers the knowledge and skills required to use basic statistical and graphical techniques to address business problems using appropriate IT software.
On completion of the Unit the candidate should be able to:
Explain statistical techniques for collecting data.
Use statistical techniques to analyse and interpret data.
Use software to produce forecasts based on formalised procedures.
Module 9 consists of 2 SQA units each bearing 1 credit.
Unit 1: Business Law An Introduction
This unit is about the framework of Scottish law as it applies within the business environment. At the end of the unit you will be able to:
Describe the main sources of Scots Law
Explain the law of contract
Distinguish the legal characteristics of the various types of business organisations and relationships.
Unit 2: Business Contractual Relationships
This unit is designed to further develop your knowledge of business law. The unit covers:
The key statutory provisions relating to consumer protection
The key elements of the law in employment
The key elements of the Law of Obligations.
Module 10 consists of 2 SQA units each bearing 1 credit.
Unit 1: Economics 1: Micro and Macro Theory and Application
This unit is about microeconomic and macroeconomic applications of theory. When you have completed this unit you will be able to:
Explain costs and the market structure within which a firm operates
Evaluate the impact of unemployment and inflation
Evaluate government use of revenue and expenditure.
Unit 2: Economics 2: The World Economy
This unit introduces the world economy and the key features of the global economic environment. At the end of the unit you should be able to:
Explain international trade and the role of trade organisations
Analyse the balance of payments and exchange rate regimes
Evaluate world economies.
Module 11 consists of 2 SQA units, the first carries 2 credits and the second 1 credit.
Unit 1: Information and Communication Technology in Business
This unit is designed to further your competence in identifying, evaluating, managing and presenting business information to facilitate and influence decision-making. You will cover:
The role of business information in decision-making
Data communications systems and new ICT innovations
Project development work
Project development work using project management software, to meet client needs
Software application presentation tools.
Unit 2: Preparing Financial Forecasts
This unit provides an understanding of the use of Management Accounting Information within a business organisation. At the end of the unit you will be able to:
Prepare an operating statement
Analyse costing data and provide information for decision-making
Analyse budgetary information and prepare a variance report
Use investment and project appraisal techniques to assess the viability of a project.
Module 12 consists of 2 SQA units each bearing 1 credit.
Unit 1: Behavioural Skills for Business
This Unit is about the behavioural skills which managers need in order to manage their own behaviour and to deal with others. At the end of this unit you will be able to:
Analyse the main aspects of managerial behaviour in organisations
Analyse behavioural skills used by managers
Analyse techniques used by managers to manage themselves and others.
Unit 2: Creating a Culture of Customer Care
This unit will enable you to recognise, develop and evaluate effective customer care within the work environment. At the end of this unit, you will be able to:
Establish and maintain relationships with customers
Analyse the need for empowerment within a customer care culture
Evaluate a customer care strategy for an organisation.
Module 13 consists of 2 SQA units each bearing 1 credit.
Unit 1: Marketing Planning for a Domestic Market
This unit will enable you to evaluate the current marketing environment and develop a marketing plan suitable for the Domestic Market. The key points you will cover are:
The relationship between marketing analysis, marketing strategy and marketing programmes
The major components of a marketing audit
Strategies used to secure a competitive advantage
The issues relevant in the design of the marketing plan
Control systems for marketing planning.
Unit 2: Business Graded Unit 2
This unit will assess the knowledge and skills you have gained over the course of your HND studies. The assessment will be in the form of an investigative project.
Module 14 consists of 2 SQA units each bearing 1 credit.
Unit 1: International Marketing An Introduction
This unit is designed to provide candidates with a basic knowledge of the marketing techniques applicable to different international markets. At the end of the unit you will be able to:
Identify and explain the criteria used for international market selection
Evaluate the methods of accessing international markets.
Unit 2: Business Graded Unit 3
This unit will assess the knowledge and skills you have gained over the course of your HND studies. The assessment will be by closed-book examination. Some of the things you will need to provide evidence of are:
A range of vocational knowledge and skills in an integrated manner to the analysis of business situations
A depth of understanding of core business issues
The ability to build on previously acquired transferable skills.
|
|
|
|
|
|
|
|
